Bob Schieffer - Obama Is Running A Positive Campaign - Businessweek - Actually

On CBS vertisements Face the particular Nation Sunday, President Obama verts leader strategist, David Axelrod, having Bob Schieffer ersus that will the reelection plan is actually appearing driven simply by unfavorable ads. Schieffer seen positively flummoxed by means of Axelrod ersus claim which the overpowering most the advertisings operate to date have got been positive. So everyone re also saying you re using a good campaign?! Schieffer asked, incredulously. I think all of us are, Axelrod replied.

That could be tough that will believe, given that tsunami associated with awareness of which approached that us president azines detrimental advertisement with regards to Mitt Romney ersus tenure at Bain Capital. But Axelrod is actually right.

According to be able to Kantar Media vertisements Campaign Media Analysis Group, a total connected with 63,793 advertising are already over the air since start of normal election advertising campaign upon April 10th. Through May 24th, all those spots were practically perfectly divide between beneficial in addition to negative: 51 percentage of all of them were beneficial forty-nine percent negative. This week, CMAG crunched the particular numbers somewhat further, breaking all of them along simply by partisan affiliation. And of which uncovered one thing interesting: Democrats usually are performing a largely optimistic campaign, whilst Republicans are building a generally adverse one:

Democratic presidential marketers aired 35,936 ads. Of these, 70 percent (25,092) were optimistic and 30 percent (10,844) were negative.

Republican presidential entrepreneurs aired 27,857 ads. Of these, 27 percent (7,584) ended up constructive in addition to 73 percent (20,273) were being negative.

So why, in the event Obama is definitely going mind-boggling positive ads, does the mass media coverage leave that effect how the strategy continues to be overwhelmingly negative? Axelrod presented a clue. He explained the fact that optimistic advertisings have got happen to be operating mainly within the battleground declares when country wide media huge wigs similar to Bob Schieffer don capital t observe them.