NEW YORK (AP) The International Herald Tribune, one of many most long lasting brand names within journalism history, will be finding a innovative name: The International New York Times .
The rebranding of the 125-year-old paper released Monday occurs seeing that The New York Times Co. seems to be to help focus upon its flagship make along with improve its company overseas. The label modify will end up standard later on this year.
"The electronic trend has flipped The New York Times coming from posting fantastic American paper in order to becoming among the list of world's best-known information providers," your dog said.
The IHT had been set up since the Paris Herald, your European release of the New York Herald, throughout October 1887. In 1928, the item became that first magazine given away by airplane, together with morning copies delivered that will London. Following a new merger using the New York Tribune, this European model has been bought with the Washington Post as well as The New York Times in addition to started to be the International Herald Tribune inside 1967.
In 2003, the particular Times purchased The Washington Post Co.'s 50 percent stake while in the Paris-based newspaper. The move created the particular Times that IHT's complete owner. The Times and the Herald Tribune by now function a unified website, along with prospects to IHT.com automatically sent to an international dwelling page with the Times.
Stephen Dunbar-Johnson, the publisher from the IHT, reported the actual rebranding is often a "natural trend soon after a few many aligning the 2 main brands."
The New York Times Media Group, which often consists of that New York Times and also the IHT, garnered $468 million inside revenue while in the last ninety days of 2012, in place 6 per cent through the identical period annually earlier.
The IHT offers some 200 to 3 hundred staffers, although several also serve the particular Times, claimed Times spokeswoman Eileen Murphy. The IHT has it's unique bureaus in Bangkok, Brussels, Frankfurt along with Seoul. It gives you foreign bureaus around London, Paris along with Hong Kong having that Times. Murphy mentioned the business will spend money on its digital, newsgathering and promoting workers to grow its international presence.
Last week, the actual Times Co. reported it is definitely settling The Boston Globe and also its related features upwards for sale to be able to deal with The New York Times brand.
In September, the corporation available it has the About.com internet site plus similar corporations regarding $300 trillion to be able to Barry Diller's IAC/InterActiveCorp. In January 2012, the Times purchased their regional media group to Halifax Media Holdings for $143 million.
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